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Freeda International Women's Day

In March 2024, at Freeda, I created an animation for International Women's Day covering a series of statistics about how women are underrepresented in the workplace and media. The concept was to create more awareness of these statistics and to present them in a way that is engaging, we visualised the data with illustrations and animations.

The Animation

I pitched this concept to the editorial team as I thought an animation for International Women's Day would be different to the regular content that other brands are putting out there and a great opportunity to highlight some statistics to show that, even though we are moving in the right direction, there is still a lot of work that needs to be done. I worked with an editorial writer, Jasmine Walter, on the script and then story boarded the minute long animation. I then worked with the her to record the voiceover and following that I drew and animated all the illustrations to accompany the voiceover. We turned this animation around in just six days and I'm very proud to have been a part of this project.

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