Premiership Rugby 24-25
I started working with Premiership Rugby in the summer of 2024 when I joined social media agency Wilderness. As the graphic designer on this account I oversaw and executed the design and art direction for all social campaign assets for the 2024-2025 season. Below are a series of assets from the first three campaigns. Hard to Beat was the curtain raiser campaign and showed a variety of high intensity moments from the previous season that showcase rugby as a sport like no other. The Derby Weekend campaign focused on team rivalries and ferocity to build hype for the event and introduced the scrapbook aesthetic that we used in campaigns across the season. The Festive Fixtures campaign was designed to promote the Christmas fixtures in a way that communicated a family friendly vibe, without feeling cheesy.
Gallagher Premiership Unleashed - Key Art
I designed the key artwork for Premiership Rugby's highlight show, Gallagher Premiership Unleashed, which appears on ITVX. The client wanted the artwork to show raw energy and power, whilst showcasing five players from the top teams. I went with quite a maximalist approach showing the players running off the pitch and smashing through the screen.
The Final - Phase 01
The campaign for The Final is split into three phases, the first phase's goal was to build awareness of the event, and ultimately sell seats. We wanted to present the event as an unmissable spectacle, so we focused on strong, full bleed images from the season which gave the campaign a dramatic, cinematic feel. The players bursting over the text gave the designs a real feeling of momentum and energy, much like the game itself.
Derby Weekend - The Rematch
For the second Derby Weekend of the season I chose to keep a lot of the visual language we used in the first campaign but develop it further and amp up the intensity. We chose to go with "The Rematch" to make the rivalry of the event feel personal. The assets for this fixture were animated, and show the rival teams facing off with the hand draw "V" between them. We went from two static assets in the first DW, to one animation per fixture and a hero asset to really make the event feel like a grand, larger than life rematch that you can't miss.
The Final - Phase 02
The second phase of The Final campaign was more focused on selling remaining tickets. I designed a range of social assets focusing on popular players from top teams, utilising the scrapbook visual language we had developed in earlier campaigns in the season, to drive ticket sales. I also designed a range of out of home assets such as six sheet print advertisements that appeared in underground stations across the south west of London and print adverts that appeared on south west trains.
