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Premiership Rugby
Big Match Bonanza

Brief

Create a campaign to build hype for the 2025/26 seasons marquee fixtures. Big games. Big stadiums. (Including Tottenham Hotspur Stadium in London, Principality Stadium in Cardiff and Villa Park in Birmingham).

Response

A campaign with a grunge/punk influenced art direction, focusing on the personalities of the players. Made up of expressive black and white portraits, team-coloured heat maps and iconic locations - the assets provide a raw, gritty feel that captures the rivalry of the game.

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