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Premiership Rugby Derby Weekend

Brief

Create paid campaigns to promote ticket sales for the two Derby Weekend events in the season, which is where the fixtures are specifically designed to feature rival teams playing off against each other, all on the same weekend.

Response

A campaign that builds hype for the fixtures, showing iconic players from rival teams clashing, with a scrap book aesthetic that aimed to create a tangible, nostalgic feel harkening back to sticker books and collectors items that have a history in sports, for teams with historic rivalries. Following this was Derby Weekend - The Rematch which focused on the teams second chance to settle the score later in the season. For these designs I wanted to elevate the original concept and animate the visuals, showing the players versus each other in a “Street Fighter” face off style composition, with a half tone stadium background and a newspaper clipping headline.

Derby Weekend One

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