Designs that highlight the hard hitting moments of the game through a cinematic lens, with a bold typographic approach and striking photography of the season's high impact moments that showcase Premiership Rugby's unmissable entertainment to England's hardcore fans and newcomers alike. The social campaign evolved into tube prints, and ended with me designing the front of Twickenham Stadium and the tunnel for The Final. 
The campaign resulted in The Final selling out in record time, fans aged 16-35 growing by one million (according to YouGov data) and award nominations from UK Social Media Awards and Digital Impact Awards.